Nachum hosted Jordan Star, Founder & CEO of Bubuleh, a brand that aims to make Jewish people proud of their identity and connected to their roots.

From the Bubuleh website:

Bubuleh is about escape and belonging all at once. We’re the halfway point between that feeling of warmth and security that comes with being around close friends and family in your comfort zone, and that risk and excitement that comes when you step out of that comfort zone. In your safe moments, in your risky moments, we’re right here with you.